The Benefits of Creating a Marketing Calendar

You have a million and one things on your plate, and the human body is a complex, efficient system that’s trying to expel as little energy as possible during the day. Give your brain a break every chance you get—and that’s precisely why you should always have a marketing calendar on hand when you’re running your fitness boutique studio. There’s no use in trying to make up your marketing calendar as you go along. You’re almost guaranteed to miss an important release or step along the way, and you’ll only add more stress to your plate trying to put it all together last minute. 

We know that the marketing and administrative side of the business probably isn’t why you got into the fitness business in the first place, but it’s a necessary part of running a successful business. Marketing is a fundamental pillar that carries your business and keeps a steady influx of new clients. That’s why we highly recommend creating a marketing calendar—dates for your email campaigns to be released, tasks for text or email outreach, dates for challenges and events, etc. Having everything mapped out for the next month or two makes it much easier for you to prepare for all your marketing events and prevent you from having too many days in a row when you don’t reach out to your members. 

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Whatever type of marketing calendar you make yourself, just make sure you make one. Here are 4 important benefits you get from creating and following a marketing calendar.

You’ll stay connected to your members in a lasting way

One of the biggest mistakes that fitness boutique studios make is they don’t keep a connection with their members—and what happens when you don’t maintain a relationship with your clients? They don’t stay members for very long. Nobody wants to feel like just another number; they want to feel like they’re taken care of by a real coach, a real human. The beauty of a marketing calendar is that it gives you the chance to stay in constant touch with your members so they feel more connected to your business and the classes you offer.

You can adjust it along the way to meet your members’ needs

The great thing about having a marketing calendar is that you don’t have to worry about the skeleton of your marketing plan, which means you can address issues in real time when they arise. If you didn’t have the marketing plan created already, you would be scrambling just to release something on time and you wouldn’t have the time and energy to address problems when they arise. Planning ahead allows you to be more adaptable. With a marketing calendar in front of you, you can answer members’ needs or questions about any technical difficulties. You can be more present with your members when they’re at the studio, help your coaches, etc.

You’ll build up trust with your members

Trust is a fundamental factor that often goes unnoticed in fitness boutique studios, but don’t forget that your members want to feel a certain trust with you in order to stick around long term. The more you’re in touch with them through email or text campaigns, the more they see what you have to offer and the more they trust that you will give them something useful to help them improve their health. Never underestimate the power of having your members’ trust. They will be much more willing to stick around if you stay in touch consistently and remind them on a regular basis that you appreciate them and that you have a lot to offer.

You open up your schedule to work on other things you love

There are more things you’d like to be doing with your fitness studio. You probably want to work on the creative side of your business, come up with new classes, offer workshops and challenges, etc. The last thing you want to spend time on when you’re feeling especially busy is marketing. You can have more time to do all of the above when you work ahead and create a marketing calendar for yourself. Make the time to do it, get it done, and enjoy all the free time you’ll have afterwards!